Lesson One - Population, Urbanization, and the Environment

Making Connections: Careers

What Should Apple (and Friends) Do about E-Waste?

Figure 20.15. A parking lot filled with electronic waste, known as e-waste. (Photo courtesy of U.S. Army Environmental Command/flickr)

Electronic waste, or e-waste, is one of the fastest growing segments of garbage. And it is far more problematic than even the mountains of broken plastic and rusty metal that plague the environment. E-waste is the name for obsolete, broken, and worn-out electronics—from computers to mobile phones to televisions. The challenge is that these products, which are multiplying at alarming rates thanks in part to planned obsolescence (designing products to quickly become outdated and then replaced by the constant emergence of newer and cheaper electronics), have toxic chemicals and precious metals in them, which makes for a dangerous combination.

So where do they go? Many companies ship their e-waste to developing nations in Africa and Asia to be “recycled.” While they are, in some senses, recycled, the result is not exactly clean. In fact, it is one of the dirtiest jobs around. Overseas, without the benefit of environmental regulation, e-waste dumps become a kind of boomtown for entrepreneurs willing to sort through endless stacks of broken-down electronics for tiny bits of valuable copper, silver, and other precious metals. Unfortunately, in their hunt, these workers are exposed to deadly toxins.

Governments are beginning to take notice of the impending disaster, and the European Union and Canadian provinces have put stricter regulations in place. These regulations both limit the amount of toxins allowed in electronics and address the issue of end-of-life recycling. But not surprisingly, corporations, while insisting they are greening their process, often fight stricter regulations. Meanwhile, many environmental groups, including the activist group Greenpeace, have taken up the cause. Greenpeace states that it is working to get companies to:

1. Measure and reduce emissions with energy efficiency, renewable energy, and energy policy advocacy
2. Make greener, efficient, longer-lasting products that are free of hazardous substance
3. Reduce environmental impacts throughout company operations, from materials and energy used to make products right through to global take-back programs for old products (Greenpeace 2011)

Greenpeace produces annual ratings of how well companies are meeting these goals so that consumers can see how brands stack up. For instance, Apple moved up five spots since the 2010 report. Hopefully, consumers will vote with their wallets, and the greener companies will be rewarded.