Lesson One - An Introduction to Sociology

Making Connections: Social Networking

Sociology in the Real World: Please “Friend” Me - Students and Social Networking

The phenomenon known as Facebook was designed specifically for students. Whereas earlier generations wrote notes in each other’s printed yearbooks at the end of the academic year, modern technology and the internet ushered in dynamic new ways for people to interact socially. Instead of having to meet up on campus, students can call, text, and Skype from their dorm rooms. Instead of a study group gathering weekly in the library, online forums and chat rooms help learners connect. The availability and immediacy of computer technology has forever changed the ways students engage with each other.

Now, after several social networks have vied for primacy, a few have established their place in the market and some have attracted niche audience. While Facebook launched the social networking trend geared toward teens and young adults, now people of all ages are actively “friending” each other. LinkedIn distinguished itself by focusing on professional connections, serving as a virtual world for workplace networking. Newer offshoots like Foursquare help people connect based on the real-world places they frequent, while Twitter has cornered the market on brevity.

These newer modes of social interaction have also spawned questionable consequences, such as cyberbullying and what some call FAD, or Facebook addiction disorder. In an international study of smartphone users aged 18 to 30, 60 percent say they are “compulsive” about checking their smartphones and 42 percent admit to feeling “anxious” when disconnected; 75 percent check their smartphones in bed; more than 33 percent check them in the bathroom and 46 percent email and check social media while eating (Cisco 2012). An International Data Corporation (IDC) study of 7,446 smartphone users aged 18 to 44 in the United States in 2012 found that:

• Half of the U.S. population have smartphones and of those 70 percent use Facebook. Using Facebook is the third most common smartphone activity, behind email (78 percent) and web browsing (73 percent).
• 61 percent of smartphone users check Facebook every day.
• 62 percent of smartphone users check their device first thing on waking up in the morning and 79 percent check within 15 minutes. Among 18-to-24-year-olds the figures are 74 percent and 89 percent, respectively.
• Smartphone users check Facebook approximately 14 times a day.
• 84 percent of the time using smartphones is spent on texting, emailing and using social media like Facebook, whereas only 16 percent of the time is spent on phone calls. People spend an average of 132 minutes a day on their smartphones including 33 minutes on Facebook.
• People use Facebook throughout the day, even in places where they are not supposed to: 46 percent use Facebook while doing errands and shopping; 47 percent when they are eating out; 48 percent while working out; 46 percent in meetings or class; and 50 percent while at the movies.

The study noted that the dominant feeling the survey group reported was “a sense of feeling connected” (IDC 2012). Yet, in the international study cited above, two-thirds of 18- to 30-year-old smartphone users said they spend more time with friends online than they do in person.

All of these social networks demonstrate emerging ways that people interact, whether positive or negative. Sociologists ask whether there might be long-term effects of replacing face-to-face interaction with social media. In an interview on the Conan O’Brian Show that ironically circulated widely through social media, the comedian Louis CK described the use of smartphones as “toxic.” They do not allow for children who use them to build skills of empathy because the children do not interact face to face, or see the effects their comments have on others. Moreover, he argues, they do not allow people to be alone with their feelings. “The thing is, you need to build an ability to just be yourself and not be doing something. That’s what the phones are taking away” (NewsComAu 2013). What do you think? How do social media like Facebook and communication technologies like smartphones change the way we communicate? How could this question be studied?