Lesson One - An Introduction to Sociology

1.3 Theoretical Perspectives

Making Connections: The Big Picture

A Global Culture?

laptop

Some sociologists see the online world contributing to the creation of an
emerging global culture. Are you a part of any global communities?
(Photo courtesy of 
quasireversible/flickr)

Sociologists around the world are looking closely for signs of what would be an unprecedented event: the emergence of a global culture. In the past, empires such as those that existed in China, Europe, Africa, and Central and South America linked people from many different countries, but those people rarely became part of a common culture. They lived too far from each other, spoke different languages, practised different religions, and traded few goods. Today, increases in communication, travel, and trade have made the world a much smaller place. More and more people are able to communicate with each other instantly—wherever they are located—by telephone, video, and text. They share movies, television shows, music, games, and information over the internet. Students can study with teachers and pupils from the other side of the globe. Governments find it harder to hide conditions inside their countries from the rest of the world.

Sociologists are researching many different aspects of this potential global culture. Some are exploring the dynamics involved in the social interactions of global online communities, such as when members feel a closer kinship to other group members than to people residing in their own country. Other sociologists are studying the impact this growing international culture has on smaller, less-powerful local cultures. Yet other researchers are exploring how international markets and the outsourcing of labour impact social inequalities. Sociology can play a key role in people’s ability to understand the nature of this emerging global culture and how to respond to it.