Typography

Choosing Display Typography

A typeface may be used either successfully or poorly depending on its degree of relevance in the project and the skill of the designer. The designer must give careful attention to letter, word, and line spacing as well as size of the typeface and its stylistic contribution to the aesthetic feel of the project. The designer must optimize the properties of the text so that its purpose in the design (aesthetic or communicative) is served and legibility is maintained where necessary. The designer is expected to add visual variety with formatting, layout, and typeface changes (if applicable).