PROJECT 2 - Indigenous Mascots

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Course: General Sociology 20 RVS
Book: PROJECT 2 - Indigenous Mascots
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Date: Thursday, 18 September 2025, 4:08 PM

Introduction

Edmonton Football Team LogoSome sports teams in Canada and the United States have names and mascots that are controversial because of how some believe they are offensive as they negatively stereotype North American Indigenous people. 

From the late 1400’s to the 1900’s, North American Indigenous people were subjected to the process of colonization by white, European settlers and governments.  Colonization describes when white Europeans began taking control of land and resources in North America from Indigenous people living in North America, and controlling Indigenous language and culture so that they would abandon their Indigenous cultural identity and assimilate to white European culture.

Part of the colonization process included white European people using language and imagery to control Indigenous people and their culture.  For example:

●      Indian was a name used to describe all North American Indigenous people in a general way.  It is believed that the word indian came from Christopher Columbus in the late 1400’s when he believed he discovered the “East Indies” (Asia) when in fact he had landed in the Caribbean.  However, there were hundreds of different Indigenous societies and peoples, all with their own names for their cultures (Cree, Blackfoot, Anishinabe, Dakota, Haida, Mohican, etc)

●      Redskin was a derogatory racial slur created by white Europeans in America towards North American Indigenous people.  For years, Indigenous people were called “red men” due to their darker skin colour, however, “redskin” became more of a negative racial word meant to be derogatory.

●      Eskimo is a culturally offensive word used to describe Inuit people who lived in northern Canada, Alaska, and Greenland.  The name eskimo was derived from the French word esquimaux which translated means “eaters of raw meat”.  Today Inuit people consider the word eskimo to be outdated and some find it to be a racist slur.

●      The image of the aggressive and violent Indian was perpetuated in literature, TV, and movies during the 1800’s and 1900’s in North America.  Indigenous people were stereotyped as aggressive, warlike people who attacked white settlers and communities unprovoked.

The colonization era is over in Canada and the United States, however, the legacy of colonization continues today.  In the United States, the word indian is still used in reference to Indigenous people, and in Canada although most people have adopted the term First Nations, Metis, and Inuit in reference to Indigenous people in Canada, the word indian is still used as legal reference (Indian Act, status Indian).  Other legacies that still exist are negative stereotypes about Indigenous people, that they are alcoholics, drug users, and violent criminals.  This is largely due to the media portraying Indigenous people using stereotypical characters in the news, TV, and films. 

Several sports teams have controversial names and mascots that personify the legacy of colonization of Indigenous people.  While some people believe this is not an issue, others think it’s time for some teams to change their names to be more culturally appropriate. During 2020, teams that previously vowed they would never change their name or mascot have reversed that decision.

What do you think? Should these changes be happening in the world of sports? 

Read on for more details.


Project

Save your completed project as GS20P2yoursurname

In order to begin this project, start by carefully reading through the web pages listed on the resource page.
You are not limited to using only these pages to complete the assignment described below.

The question you will answer is, "Should sports teams change their names, logos, and or mascots that are seen as offensive

After conducting your research, you are going to present your findings.

  • In your presentation you MUST consider the voices of all of the following:
    • Indigenous people
    • activists
    • fans
    • team owners / school leaders
    • sponsors
    • Black Lives Matter, particularly during 2020
    • Edmonton Football Team
    • provide and discuss a specific piece of evidence drawn from a source posted within the last two months (when searching, look for date posted)
    • present your own conclusion to answer the question, in response to your research and your studies in Unit Two. Your conclusion must be presented in an objective, respectful tone, supported by research. Should sports teams change names and logos that are seen as offensive?

    • You MUST write at least 1000 words
    • You MUST include a bibliography of all of your sources: mybib.com
  • Some options for presentation form are
    • Word document
    • PPT
    • movie
    • podcast
    • recorded speech
    • etc
  • Do NOT plagiarize.  Such an action will result in a zero on this project!

NO matter the format of your presentation, the content, WITHOUT BIBLIOGRAPHY, should be at least 1000 words, which is roughly two single-spaced pages of 12-point font.

Your presentation will be assessed using the General Sociology 20 Project Rubric.