For your Module 4 Project, you will look in print or electronic media to find an example of a poll or survey that includes a confidence level and confidence interval or margin of error and interpret the results of the survey. You will then present your interpretation of the survey results by writing a newspaper story or a blog.

In your interpretation—the newspaper story or the blog—you need to include the following:

• List the important statistical information that is given. That is, determine the confidence level, margin of error, and confidence interval.

• Identify how the results of the survey are used to support a particular position.

• Discuss whether you agree or disagree with the statements about the survey results. Use your knowledge of statistics to support your reasoning.

While there are a lot of surveys that can be found in print and electronic media, not all of these surveys are reliable or have statistical methodology to back them up. It is recommended that you look to recognized research and websites from polling firms or use keywords to help in your search.

You may find it helpful to start by thinking of a topic or current issue that interests you. For example, maybe the effect of climate change on Inuit people is an interest. Then search the Internet to see if any surveys exist. Alternatively, you may look in the newspaper (print or online) or search websites for research and polling firms. Recognized organizations include the following:

• Angus Reid Strategies
• Ipsos
• Ekos
• Environics Research Group
• Nanos Research
• Innovative Research Group, Inc.
• Leger Marketing

If you check websites for research and polling firms, try looking for “News and Polls” or “Media” sections or use the search section.

The Library and Archives Canada website also has a variety of public opinion research reports that were commissioned by the government of Canada. You might find it interesting to see how much these surveys actually cost. Does this make you think twice about hanging up the telephone the next time someone from a research company phones?

Talk to your teacher if you are struggling with finding meaningful surveys. Your teacher may have a list of potential sites where you can begin your search.

Project Assessment

Review the Module 4 Project Rubric to ensure you understand how you will be assessed on this project. Use the rubric to evaluate your project and reflect on the process you used. Make any changes you feel would make your work better. Submit your completed rubric with your project.

Once you have completed your project, check with your teacher about how you should submit your project work for assessment.