Typography

In this section, students were introduced to the basic principles of typography.  Typography is the design of individual letters and the arrangement of them in print and/or digital media. For both print and digital media, visual communication professionals must consider fundamental issues of form and structure, design, message, content, and expression.

Students examined how typography can be used when creating compisitions and had the opportunity to create a couple of quick designs using typography. In the next lesson, students will take a look at copyright issues and careers in the graphic design field.

Before continuing on, please review the lesson objectives that were presented to you at the beginning of the lesson. If you have any questions, please contact your teacher before moving on.

By the end of Session 3: "Typography", students should be able to:

• discuss typography as it relates to the use of text in visual messages:

• explore the meanings of common terms used in typography; e.g., capline, topline, midline, baseline, beardline, serif, san serif, ascender, descender, bowl, counter.

• discuss the use of the elements and principles of design in purposeful text creation; e.g., attention-getting text versus readable text
• discuss the role of whitespace in the use of text