Awareness Campaign

Awareness Campaign (__/15)

Create an awareness campaign. Brainstorm products other than blood diamonds that have similar impacts on people today. Some examples are coffee, biofuels, and media and information products. Create an awareness campaign about one of these products to inform the public of the hidden story behind the supply and demand of this product.

Suggestion for Awareness Campaign

Do you like chocolate? Do you know that much of it is available to North Americans because of child labour? This BBC video (8.5.2010) “Chocolate The Bitter Truth” is 50 min long.  This link is Part 1 of 5 parts. There is an awareness campaign at the end of this video which you could simply modify. http://www.youtube.com/watch?v=LD85fPzLUjo

If you are interested in creating awareness in Fair Trade Chocolate, check out this link.  http://www.facts-about-chocolate.com/fair-trade-chocolate.html

Create your poster or media campaign. Feel free to use this online Google Slide tool: http://30hands.com/
Use the following criteria:

• Identify the origin of the supply and demand of the product.
  
• Explain the relationship between the consumer and the worker who produces the product.
  
• Identify the impacts and legacies (for example, social, political, cultural, economic) of supplying this product to the market.
  
• Create a statement that will persuade others to reflect on their consumer choices and decisions.
  
• Create a mission statement for your campaign. What impact on contemporary globalization do you expect your campaign to achieve?

Scoring Criteria: Awareness Campaign

(15 marks)