Course: Promotion - Sales Techniques [1 cr]

Topic outline

Course Introduction

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- Page
  
  Welcome and Introduction Page
- Page
  
  Overview Page
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  Student Success Page
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  Assessment Page
- Forum
  
  Announcements Forum
Section 1: The Salesperson
- Lesson 1: The Buying and Selling Process
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  1.1.1 of Selling Page
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  1.1.2 Selling continued Page
- Lesson 2: Establishing Customer Relations
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  1.2.1 Human Relations/Personality Traits of Salespeople Page
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  1.2.2 Activity Page
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  1.2.3 Ethical and Legal Considerations Page
- Lesson 3: Selling the Product or Service
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  1.3.1 Setting Personal Expectations Page
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  1.3.2 Customer Expectations Page
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  1.3.3 Check Your Understanding Page
- Lesson 4: Sales Support and Non-Selling Duties
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  1.4.1 What I Need to Know Page
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  1.4.2 Section 1 Summary Page
Section 2: Achieving Customer Satisfaction
- Lesson 1: Why People Buy
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  2.1.1 Why People Buy Page
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  2.1.2 Activity Page
- Lesson 2: Customer Types
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  2.2.1 Customer Types Page
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  2.2.2 Activity Page
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  2.2.3 Understanding Your Own Personality Type Page
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  2.2.4 Activity Page
- Lesson 3: Personal Satisfaction from Buying
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  2.3.1 Personal Satisfaction from Buying Page
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  2.3.2 Evaluation of Alternatives Page
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  2.3.3 What Every Customer Wants Page
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  2.3.4 Re-evaluating the Purchase Page
- Section 2 Summary
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  Section 2 Summary Page
Section 3: Steps of a Sale
- Lesson 1: Pre-Approach: Preparing for the Customer
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  3.1.1 Pre-Approach-Preparing for the Customer Page
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  Summary Page
- Lesson 2: Approach: Establishing Rapport
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  3.2.1 Establishing Rapport Page
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  3.2.2 Conversation Page
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  3.2.3 Starting the Conversation Page
- Lesson 3: Determining Customer Needs and Wants
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  3.3.1 Needs and Wants Page
- Lesson 4: Planning the Presentation
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  3.4.1 Basic Elements of a Presentation Page
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  Summary Page
- Lesson 5: Handling Customer Objections
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  3.5.1 Overcoming Concerns and Objections Page
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  3.5.2 What I Need To Know Page
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  3.5.3 Activity Page
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  Summary Page
- Lesson 6: Closing the Sale
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  3.6.1 The Closing Cycle Page
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  3.6.2 What I Need To Know Page
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  3.6.3 Timing Page
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  3.6.4 Types of Closes Page
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  3.6.5 Lost Sales and Closing Errors Page
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  3.6.6 Establish a Sustainable Customer Relationship Page
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  3.6.7 Establish a Sustainable Customer Relationship continued Page
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  Summary Page
- Section 3 Summary
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  Section 3 Summary Page
Section 4: Personal Connections
- Lesson 1: Career Connections and/or Opportunities
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  4.1.1 Sales Positions Page
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  4.1.2 Future Challenges and/or Directions Page
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  Summary Page
- Quiz
  
  Course Quiz
Final Project
- Assignment
  
  Final Project Assignment
  
  Make a submission

Topic outline

Course Introduction

Section 1: The Salesperson

Lesson 1: The Buying and Selling Process

Lesson 2: Establishing Customer Relations

Lesson 3: Selling the Product or Service

Lesson 4: Sales Support and Non-Selling Duties

Section 2: Achieving Customer Satisfaction

Lesson 1: Why People Buy

Lesson 2: Customer Types

Lesson 3: Personal Satisfaction from Buying

Section 2 Summary

Section 3: Steps of a Sale

Lesson 1: Pre-Approach: Preparing for the Customer

Lesson 2: Approach: Establishing Rapport

Lesson 3: Determining Customer Needs and Wants

Lesson 4: Planning the Presentation

Lesson 5: Handling Customer Objections

Lesson 6: Closing the Sale

Section 3 Summary

Section 4: Personal Connections

Lesson 1: Career Connections and/or Opportunities

Final Project