Final Project Part 1 Create a Promotional Strategy
Completion requirements
Final Project
Part 1: Create a Promotional Strategy
What is a Tourism Promotional Strategy?
Tourism development has not been achieved overnight and it is constantly developing. There is huge competition throughout the world between the various tourist destinations as they attempt to attract more tourists through marketing procedures and promotions.
Tourism promotion means trying to encourage the past and potential customers to travel to a destination or visit an attraction through the spreading of information regarding opportunities, pricing, and availability. A promotion strategy is a plan that identifies the target customer group, a SWOT (Strengths, Weakness, Opportunities, Threats), the promotional / advertising methods to be used, the direct financial costs and effects that the promotion has on the business (eg., will a 30% off still leave a profit), the goals of the promotion, how details will reach the customer, and importantly, how to statistically track the promotion's success or failure.
Three types of promotion help to modify the consumer's behavior in the buying process:
In this course, there is a Final Project assessment that this broken into three parts . . . this is Part 1: Create a Promotional Strategy. Please make yourself a copy and read through the assignment.
Every student is unique so let's use this assessment to celebrate individuality and diversity rather than making all students conform to one-size fits all. Assessment is about students demonstrating their learning to the teacher so it can be evaluated.
The completed presentation can be in a format of your choice showcasing your personal skills or using a format that best exemplifies your findings. It can either be in a google slideshow, Microsoft Word, Google Doc, Powerpoint, prezi, or even a video. Drop the finished assessment in this course's submission section (below).
NOTE: if your assessment is using Google Docs or Google Sheets, make sure you enter the shared link in the submission text box below.
This will be graded out of 100 marks. While working through the assignment, be sure to use the Part 1: Create a Promotional Strategy Requirements & Marking Guide
As a reminder, the weighting of your assessments for this course are:
This step is IMPORTANT! Contact your Tourism teacher to discuss this attraction evaluation assignment and the expectations. It is worth the your time to clarify your understanding and the assessment expectations.
You can find your teacher's email address and phone number in the My Teacher icon at the top right of each course content page.
When your Part 1: Create a Promotional Strategy assessment is complete, click the "Submit" button at the bottom section of this screen.
Final Project
Part 1: Create a Promotional Strategy
"Ask customers what they want and give it to them again and again." ~ Carl Sewell
What is a Tourism Promotional Strategy?
Tourism development has not been achieved overnight and it is constantly developing. There is huge competition throughout the world between the various tourist destinations as they attempt to attract more tourists through marketing procedures and promotions. Tourism promotion means trying to encourage the past and potential customers to travel to a destination or visit an attraction through the spreading of information regarding opportunities, pricing, and availability. A promotion strategy is a plan that identifies the target customer group, a SWOT (Strengths, Weakness, Opportunities, Threats), the promotional / advertising methods to be used, the direct financial costs and effects that the promotion has on the business (eg., will a 30% off still leave a profit), the goals of the promotion, how details will reach the customer, and importantly, how to statistically track the promotion's success or failure.
Three types of promotion help to modify the consumer's behavior in the buying process:
- Informative Promotions. Most effective at the early buying stages because it draws attention and comprehension about a destination or attraction.
- Persuasive Promotion. Works well at intermediate buying process stages to assist with the tourist's attitude, intentions, and eventually purchase.
- Reminder Promotions. These are effective in ensuring repeat visitors continue to purchase the same product instead of switching to another destination.
In this course, there is a Final Project assessment that this broken into three parts . . . this is Part 1: Create a Promotional Strategy. Please make yourself a copy and read through the assignment.
Presentation Format
Every student is unique so let's use this assessment to celebrate individuality and diversity rather than making all students conform to one-size fits all. Assessment is about students demonstrating their learning to the teacher so it can be evaluated.
The completed presentation can be in a format of your choice showcasing your personal skills or using a format that best exemplifies your findings. It can either be in a google slideshow, Microsoft Word, Google Doc, Powerpoint, prezi, or even a video. Drop the finished assessment in this course's submission section (below).
NOTE: if your assessment is using Google Docs or Google Sheets, make sure you enter the shared link in the submission text box below.
Marks
This will be graded out of 100 marks. While working through the assignment, be sure to use the Part 1: Create a Promotional Strategy Requirements & Marking Guide
As a reminder, the weighting of your assessments for this course are:
Self-Reflections
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| Unit 1 Self-Reflection (out of 10 marks) |
33% of Self-Reflections Grade |
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| Unit 2 Self-Reflection (out of 10 marks) |
33% of Self-Reflections Grade | |
| Unit 3 Self-Reflection (out of 10 marks) |
33% of Self-Reflections Grade | |
Final Project: Your Turn!
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| Part 1: Create a Promotional Strategy (out of 100 marks) |
30% of Final Project Grade |
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| Part 2: Research Tourism Occupations (out of 100 marks) |
35% of Final Project Grade |
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Part 3: Research Tourism Career Training
(out of 100 marks) |
35% of Final Project Grade |
Contact Your Teacher
This step is IMPORTANT! Contact your Tourism teacher to discuss this attraction evaluation assignment and the expectations. It is worth the your time to clarify your understanding and the assessment expectations.
You can find your teacher's email address and phone number in the My Teacher icon at the top right of each course content page.
When your Part 1: Create a Promotional Strategy assessment is complete, click the "Submit" button at the bottom section of this screen.
Find the submission section at the bottom of this screen page.