4.5 Persuasive Techniques Beyond the Visual

Visual Persuasion - Buyer Beware!

In the last assignment, you used a combination of visual and written text to create a digital representation. In this lesson, you will analyze persuasive visuals which also make use of both visual and written texts to create powerful and manipulative messages for viewers.

Advertising and marketing have long been a multi-billion dollar industry! As the world moves more towards online interaction, the marketing advertisements are reaching a far wider, and more strategically targeted audience than ever before. Marketers definitely use all of the usual visual techniques you have been learning about in order to create powerful advertisements. However, in addition to this, marketers also use a strong combination of many other marketing techniques or "gimmicks" to accompany the visual techniques, to better manipulate the thoughts and purchasing actions of the consumer. Being a consumer who is more knowledgeable, and more aware, of advertising "gimmicks"/"techniques" can help you to spend your money more wisely and more effectively!

What will completing this Marketing Techniques assignment help you to know, understand, and do?
Know - will equip you with knowledge of various marketing techniques and their marketing purposes
Understand - will help you to recognize and appreciate that marketing techniques are used to manipulate the consumer
Do - will enable you to apply this learning and understanding so that you will be more able to recognize and consider sales "gimmicks," and the application of this knowledge will assist you in becoming a more responsible consumer