KAE1780-ABED_1: Lesson 5 — Activity 1: Assignment

In this assignment, you are in charge of writing a commercial about a new line of runners. You want to sell this brand of runners worldwide.

You have to write the commercial twice: once in formal writing to hit the older crowd and again in informal writing to hit the younger crowd. Remember the type of language used in formal and informal writing.

The commercial should include a picture of the runner, either a picture you have drawn or one from clipart.

You may use a computer or paper to complete this assignment.

When you are done, review for spelling and proper punctuation.

Please do one of the following:

1. You can type your work directly into the assignment box on the next page by clicking the "add submission" button under the orange box at the bottom of this page.
2. If you typed your work in a separate Word document, save your document, and either send it to your teacher as an e-mail attachment or print it off and hand it in to your teacher so it can be marked.
3. You can also choose to complete a hand-written assignment on a piece of paper. If so, please hand in your assignment to your teacher so it can be marked.

See the Marking Guide below to see how your teacher will grade this assignment.

Marking Guide:

This assignment is worth 10 marks. You will receive 5 marks for each commercial as follows:

2 marks for clearly targeting the younger or older audience using words and pictures
1 mark for appropriately using formal and informal words
1 mark for proper spelling, grammar, punctuation, and capitalization
1 mark for a polished and professional looking ad