Lesson 14 — Activity 2: Assignment
Completion requirements
In this assignment, answer the following questions regarding celebrity endorsements and product placement.
You may use a computer or paper to complete this assignment.
When you are done, review for spelling and proper punctuation.
1. You can type your work directly into the assignment box on the next page by clicking the "add submission" button under the orange box at the bottom of this page.
2. If you typed your work in a separate Word document, save your document, and either send it to your teacher as an e-mail attachment or print it off and hand it in to your teacher so it can be marked.
3. You can also choose to complete a hand-written assignment on a piece of paper. If so, please hand in your assignment to your teacher so it can be marked.
See the Marking Guide below to see how your teacher will grade this assignment.
Marking Guide:
In this assignment, answer the following questions regarding celebrity endorsements and product placement.
1. What is a celebrity endorsement? /2
2. While it is common for celebrities to endorse products, why should we not use a product just because a celebrity endorsed it? /2
3. What does the term "product placement" mean? /2
4. Would you purchase an item based on the fact that you know the celebrity or movie star who is promoting it? Give two reasons to support your answer. /4
You may use a computer or paper to complete this assignment.
When you are done, review for spelling and proper punctuation.
Please do one of the following:
1. You can type your work directly into the assignment box on the next page by clicking the "add submission" button under the orange box at the bottom of this page.
2. If you typed your work in a separate Word document, save your document, and either send it to your teacher as an e-mail attachment or print it off and hand it in to your teacher so it can be marked.
3. You can also choose to complete a hand-written assignment on a piece of paper. If so, please hand in your assignment to your teacher so it can be marked.
See the Marking Guide below to see how your teacher will grade this assignment.