KAE1780-ABED_1: Lesson 15 — Activity 2: Assignment

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In this assignment, analyze print material for advertising content.

Choose a magazine or newspaper and analyze its advertising content by answering the following:

1. What is the total number of pages in the publication? /1

2. How many advertisements are in the publication? /1

3. Place the advertisements in the categories below. (Try to fill in each category; 1/2 mark for each category) /4

tools
electronics
household products (soap, etc.)
beauty products
food or beverages
medical products
charitable causes
other

Then choose one ad in the magazine or newspaper.

4. Identify the technique(s) used to convince readers to buy this product. /2

5. Who is the target audience of this magazine or newspaper? /1

6. Are the ads in the magazine or newspaper appropriate for the targeted audience? Give two reasons for your answer. /4 (2 marks for each reason)

You may use a computer or paper to complete this assignment.

When you are done, review for spelling and proper punctuation.

Please do one of the following:

1. You can type your work directly into the assignment box on the next page by clicking the "add submission" button under the orange box at the bottom of this page.
2. If you typed your work in a separate Word document, save your document, and either send it to your teacher as an e-mail attachment or print it off and hand it in to your teacher so it can be marked.
3. You can also choose to complete a hand-written assignment on a piece of paper. If so, please hand in your assignment to your teacher so it can be marked.

See the Marking Guide below to see how your teacher will grade this assignment.

Lesson 15 — Activity 2: Assignment