Lesson 16 — Activity 2: Assignment
Completion requirements
In this assignment, choose a product that is advertised in either an audiovisual medium (such as TV, the Internet, or a movie preview) or an audiosound medium (such as radio, telephone messages, etc). Then analyze the advertising by answering the questions below.
You may use a computer or paper to complete this assignment.
When you are done, review for spelling and proper punctuation.
1. You can type your work directly into the assignment box on the next page by clicking the "add submission" button under the orange box at the bottom of this page.
2. If you typed your work in a separate Word document, save your document, and either send it to your teacher as an e-mail attachment or print it off and hand it in to your teacher so it can be marked.
3. You can also choose to complete a hand-written assignment on a piece of paper. If so, please hand in your assignment to your teacher so it can be marked.
See the Marking Guide below to see how your teacher will grade this assignment.
Marking Guide:
In this assignment, choose a product that is advertised in either an audiovisual medium (such as TV, the Internet, or a movie preview) or an audiosound medium (such as radio, telephone messages, etc). Then analyze the advertising by answering the questions below.
1. What is the product being advertised? /1
2. What is the context of the advertisement? (Include information about what channel and program you were watching and the time of day when you saw the ad for audiovisual or information about what station and program you were listening to and the time of day when you heard the ad for audiosound.) /2
3. Why did you choose to analyze this ad? /2
4. How does the ad appeal to the viewer or listener? What catches your attention first? /2
5. What music or sound effects are in the ad? /2
6. What kind of appeals or claims does the ad make? /2
7. Do you think consumers should buy the product? Explain your position. /2
8. Who is the target audience of the ad? /1
9. Do you think this ad is accurate and informative? Explain your answer. /2
10. Do you think this ad is successful in promoting the product? Explain why or why not. /2
You may use a computer or paper to complete this assignment.
When you are done, review for spelling and proper punctuation.
Please do one of the following:
1. You can type your work directly into the assignment box on the next page by clicking the "add submission" button under the orange box at the bottom of this page.
2. If you typed your work in a separate Word document, save your document, and either send it to your teacher as an e-mail attachment or print it off and hand it in to your teacher so it can be marked.
3. You can also choose to complete a hand-written assignment on a piece of paper. If so, please hand in your assignment to your teacher so it can be marked.
See the Marking Guide below to see how your teacher will grade this assignment.