Section 3 - Lesson 3

Lesson 3—Promotion of Culture and Language

How effective are the efforts to promote culture and language in a globalizing world?

Cultural places, traditions, values, and beliefs are key to the collective identity of a group. These aspects can be challenged by the influences of economic and political globalization. In response to the challenge of globalization, individuals and groups attempt to develop strategies that will reduce or eliminate challenges to their culture and language. These strategies are implemented locally, nationally, and globally. You will examine and assess how effective these strategies are in meeting the needs and concerns of collective identities in a globalizing world.

Globalization offers opportunities to gain international acclaim and to develop global awareness of an Indigenous cultural form and language. Examine this opportunity. Consider how the emergence of a new artist on the global music scene can be supported by media technologies such as the Internet and the production and distribution of CDs and downloads. An artist’s particular music form can now travel far beyond her or his borders.

Multimedia

Learn more about some artists by clicking HERE.(Learn Alberta)

What are the strategies, and how effective are they in maintaining culture and language?

 Many collective identities have responded to the influences of globalization to preserve and maintain their culture and language in the face of assimilation and homogenization. There is a variety of responses and degrees to which they succeed in keeping culture and languages viable in a globalizing world.

Read

Read pages 56 to 67 in Perspectives on Globalization.

The textbook features many collective identities and strategies. Read the assigned pages.

Select one collective identity’s response to read about in more detail.