Assignment




assignmentASSIGNMENT  (100 marks)  Please COMPLETE this assignment.
Open a new Word document. Label it E101U2L4surname 
In this document, write the good copy of your personal response to text as outlined below.
Submit this assignment using the Dropbox Folder for U2L4 reality TV


SELECT ONLY ONE OF THE FOLLOWING:

OPTION ONE 1. Advertising - Look around you and see what kind of labels or branding are present in your home and on your person. Make a list of all of the labels / brands you can plainly see.  Identify the major companies and the quantity you encounter. Write a short paragraph on the power of advertising based on product placement. (10 marks)

OPTION TWO 2. Twenty-Four Hour Advertising Survey  Count how many advertisements you are exposed to in this period of time. This includes obvious ads in newspapers and magazines, on the TV and radio, on the sides of busses and buildings, and on the bodies of your fellow human beings. If you watch TV, you will also be exposed to "product placement" adverting that has nothing to do with commercials in between episodes of your favourite program, but commercials that occur DURING your favourite show. Consider the main character on the television - is he drinking a soda or eating junk food? Are the labels obvious? What kinds of designer clothing might she be wearing? What sorts of appliances are in her home? (Blame Jerry Seinfeld.) Make a list of all of the advertising to which you are subjected. Write a short paragraph detailing whether or not you were even aware that you are targeted by advertisers in this manner. (10 marks)

OPTION THREE 3. Analyze "Reality Television"  Watch a reality television episode of your choice, and answer the following questions:
     a. What is the name of the reality TV show that you reviewed?
     b. Where is the camera? 
     c. What does the viewer see? 
     d. How does the perspective change when there are close, long and angled shots through the camera? For example, is the camera cutting between two groups or two individuals to suggest conflict? 
     e. How much is edited out of the final version that is eventually televised? Why is so much cutting done?
             - For example, does one TV episode cover a day, three days, a week, etc.? 
             - How many actual minutes make it to air, once the program's introduction, commercials, and foreshadowing of the next episode are cut out?
     f. How much do you, as the viewer, feel that you have been manipulated? (10 marks)