Tourism Destination Management

Real Life Application

"Don't tell me how educated you are, tell me how much you traveled." ~ Mohamed

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Now think of a place you have travelled. Or even a place you dream of travelling to.

Why did you choose this place or destination? Was this a new place someone told you about? Would you return to this place with fond memories?

Ultimately, a tourism destination needs to generate revenue to rationalize its existence. It needs a reason for tourists to visit. As destinations grow in popularity, they will usually include more than one reason.

Let's look at Niagara Falls in southern Ontario, Canada as an example. Niagara Falls was first documented after a French priest witnessed it's overwhelming size and significance in 1678. Throughout the years, it began to attract tourists who wanted to view this natural beauty and majestic scenery.  However, through man-made interventions, tourists can add on to their trip by riding the Maid of the Mist boat, zip-lining along the Falls, honeymooning at the various hotels, visiting the casino, cycling along the river trails, or even touring wineries throughout the region.

This destination has evolved, increasing tourism numbers and subsequently, tourism dollars.