Unit 3

Stakeholders

Alberta Education Outcome

Lesson 13: Travel Flow

"One's destination is never a place, but always a new way of seeing things." ~ Henry Miller

Tourism Flow helps tourism stakeholders analyze past tourism patterns to better anticipate and understand the impact of tourism growth in the future. A tourism flow model will present the data to facilitate informed decision-making regarding investment, growth opportunities, inadequacies, and resource allocation. The result is optimization of future growth opportunities.

The dynamic tourism flow provides past, present, and future estimates of tourist movements. Traveller patterns generally fall into 3 distinct types:

  1. International visitors ~ people who visit from a foreign country and stay for a continuous period of fewer than 365 nights.
  2. Domestic overnight travellers ~ residents who travel within their home country but outside their usual environment from one to 365 nights
  3. Domestic day travellers ~ residents who travel at least 40 km from home within their home country and return within the same day

International Tourist Visitors Grouped by Country



As exemplified in the image below, this Tourism Flow driven image represents the 2016 top 5 global tourism destination countries, their tourist visits, the share of the market, and the associated economic benefit.  




Here is another representation of the same data:
  1. Europe ~ 616 million visitors annually (50%)
  2. Asia ~ 308 million visitors annually (25%)
  3. Americas ~ 199 million visitors annually (16%)
  4. Africa ~ 58 million visitors annually (5%)
  5. Middle East ~ 54 million visitors annually (4%)