Unit 3

Stakeholders

Alberta Education Outcome

Lesson 15: Working with Residents in Local Communities



"If you reject the food, ignore the customs, fear the religion, and avoid the people, you might better stay at home." ~ James Michener

Take Into Account the Views and Aspirations of the Local Community


The support of local residents is essential for tourists to achieve an enriched, authentic experience. When a community is involved in the direction of tourism development, it is more likely to become an active partner and take a particular stake in the development of the destination.

While the economic benefits of tourism are increasingly appreciated by local communities, the tourism business benefits as well. The tourism business should strive to become a respected and valued partner of the local community and economy. Contributions to community development can help improve relations with local residents and minimize the risk of future conflicts. Contributions to community development can enhance approval from guests who are concerned about local community welfare. If a tourism business supports community development, they can generate a positive reputation. Providing benefits to local people can support conservation goals by offering alternative, non-destructive sources of livelihood. Through improved economic links to local communities and business, the long-term sustainability of tourism destinations is more likely. 

What Can Tourism Businesses Do?

Here are some simple but effective ideas for working with residents in local communities to achieve mutual benefits, thereby improving social sustainability.


  • Buy locally produced goods and services
  • Employ local people
  • Develop training programs so that local people can be phased into management positions over time
  • Encourage employees to volunteer in local communities
  • Provide information to guests regarding the area's cultural and natural characteristics to ensure their behavior respects these values
  • Provide support for local schools
  • Incorporate regional food and beverage as part of the product experience
  • Purchase construction materials and maintenance from local sources
  • Offer discounted access to the tourism destination to local schools and local residents
  • Offer work experience for local students
  • Sponsor local events and sporting teams
  • Always liaise with the appropriate local Indigenous cultural groups regarding sensitive access to Indigenous land, and cultural protocol and practices