Unit 5

Passport to Adventure

Alberta Education Outcome

New York, USA

 The Management

"In New York it seems like there's no Monday or Saturday or Sunday. The town is always moving." ~ Thierry Henry



NYC tip: Act like a local! 

  1. Use the Subway but do a Google search to understand how it works and which lines to ride. 
  2. Don't stay in Midtown your entire vacation. Sure, it's exciting but there is more to see in NYC than what you find in a few block radius. That would be like spending a vacation in Banff and thinking you've seen all of Canada.
  3. Go to Brooklyn! It is the new up and coming borough and quite lovely.
  4. Don't block the sidewalk. NY-ers are constantly in a rush and getting in their way can actually be dangerous.
  5. Don't wait in long lines. Instead, find the hidden gems tourists might like. That is the real flavour of the city.
  6. Above all . . . stay away from chain restaurants. New York is packed with incredible restaurants. Do some research ahead of time and be prepared to make reservations.

Click each coloured tab to view information about the activity.

Finances

Economic Value

As of 2015, traveller spending reached a record high of $63.1 billion direct impact. Passenger count at all New York area airports increased as well. 

Domestic or International?


Domestic travellers from the United States represented 70% of the spending base, 2% were Canadian, and the remaining 32.8% were from other international markets. 

Revenue Leakage


Imagine a holiday where you fly with an international airline, stay at an international hotel chain booked through a multi-national hotel agent. The hotel has foreign management and staff to meet the language and service demands of international tourists. The food and drinks you enjoy are characterized by imported products to satisfy international tastes and give the comfort of familiarity in a foreign setting. The souvenirs are mass-produced in another country with cheaper labour costs and your tour guide is your fellow countryman. This is not an uncommon holiday setup. This is "tourism leakage" and shows the path of the majority of tourism revenue leaking out of the local economy and into the pockets of big international companies.

Balance of Payments


Balance of payments is an accounting term that measures the economic and financial value of tourists coming into a country vs the economic value of tourists who are spending outside a country. A deficit (negative) number often occurs because of the tourists choosing to go abroad for their holidays vs the number of foreign travellers entering the host country. Countries love to get on "best places to visit" social media lists to increase both foreign travellers as well as locals who choose to get to know their home country better. 



Marketing

Billboards, Billboards, and more Billboards

Take a look at the image of Times Square on the right. The number of ads is astounding and it's not cheap either. Recent figures state that businesses spend between $1.1 and $4 million per year to buy advertising space in Times Square. However, with the 40-50 million tourists that walk along this street, the limited space is still in demand.

True York City


The tourism agency NYC & Company launched a new campaign called True York City to promote the city's iconic attractions as well as unique experiences, neighbourhoods, and local businesses. This is a $15 million marketing campaign within the US and 16 other countries, with the catch-phrase "Famous Original New York City" on billboards, ads, and social media. The goal is to encourage travellers to New York City to go beyond the selfie, to go beyond the top of the bucket list, and explore and engage more deeply with the destination. 

Staffing

 Tourism Staffing Categories

  • Leisure and Hospitality
  • Education and Health Services
  • Other Services
  • Professional and Business Services
  • Information
  • Trade, Transportation, and Utilities
  • Financial Activities