Introduction to Theme 3:


The Marvelous Media: Advertising


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In this theme, you will learn how advertising influences our society. You will learn about advertising techniques and how they are used in ads. You will learn about the different types of media used by advertisers and spend time analyzing ads in various formats. You will then put all you have learned together and create an advertisement of your own.

This theme includes five lessons:
  • Lesson 12 — Advertising Techniques
  • Lesson 13 — Analyzing Advertisements
  • Lesson 14 — Advertisements: Appearance vs. Reality
  • Lesson 15 — Advertisements: Media Analysis
  • Lesson 16 — Evaluating and Creating Advertising