Lesson 12 — Activity 2: Advertising and Emotion
Completion requirements
Lesson 12 — Activity 2: Advertising and Emotion
Advertisers study human nature or psychology to see how they can influence us to buy their products.
As a result, many ads are designed to make us think that we can be popular, attractive, successful, respected, and so on ... if we buy a certain product.
To help us be aware of how advertisers sometimes try to sell different products, here are some techniques that advertisers use to appeal to our emotions:
As a result, many ads are designed to make us think that we can be popular, attractive, successful, respected, and so on ... if we buy a certain product.
To help us be aware of how advertisers sometimes try to sell different products, here are some techniques that advertisers use to appeal to our emotions:
Bandwagon: The ad suggests that "everyone is doing it," so we should, too.
For more examples of bandwagon advertising, please click here.
For more examples of bandwagon advertising, please click here.
Happy Family: The ad shows a family spending time together.
“1967 Swanson TV Dinner”, by SenseiAlan, is licensed under CC BY 2.0.
“1967 Swanson TV Dinner”, by SenseiAlan, is licensed under CC BY 2.0.
Snob Appeal: The ad uses glamorous people or settings.
For another example of snot appeal advertising, please click here and scroll down the page.
Sex Appeal: The ad appeals to our desire to be attractive to others by using attractive models.
Fear: The ad plays on people's fears about climate change.
For more information on the fear appeal, please click here.
Image courtesy of https://www.trendhunter.com/trends/manfish-wwf
For more information on the fear appeal, please click here.
Image courtesy of https://www.trendhunter.com/trends/manfish-wwf
Patriotism: The ad suggests that buying the product shows our love for our country.
For some strong examples of patriotism in Canadian advertising, click here.
Success: The ad appeals to our desire to be wealthy by connecting the product to luxurious settings.
For some strong examples of patriotism in Canadian advertising, click here.
Success: The ad appeals to our desire to be wealthy by connecting the product to luxurious settings.
Check out this website for more examples of advertising techniques, including ones on this page.