Lesson 16 — Activity 2: Analyze Audiovisual and Audiosound Advertising for Products
Completion requirements
Lesson 16 — Activity 2: Analyze Audiovisual and Audiosound Advertising for Products
The thoughts that go into creating advertising for print formats are also involved in creating ads for audiovisual formats. These formats include TV, the Internet, movie previews, and so on. Of course, AV ads have the added components of sound and action.
Important considerations:
Important considerations:
- The name of the product. Advertisers want products to be easily recognized and remembered. They also want people to think about the product very positively.
- The context in which the product is advertised (for example, the TV channel, the time of day it appears, etc.). Companies want their products to be advertised to the people most likely to buy them.
- The appearance of the ad. An ad has to be noticed by the consumer to be effective! Many options are available to develop visually appealing TV ads.
- The language of the ad. The advertiser wants us to think the product is something we have to buy to improve our lives in some way.
- The sound effects or music used in the ad. The advertiser wants us to associate the product with what we hear when we watch the ad.
Watch this video that shows an ad by Apple for the iPad Air. This ad was first shown during the Super Bowl in January, 2014.
Most of the details that advertisers take into consideration as they
develop an ad for print or audiovisual ads are also applied to audio
ads, but because the visual element is missing, the advertiser has to
pay special attention to the sounds of the ad.
Important considerations:
- The name of the product. Advertisers want products to be easily recognized and remembered. They also want people to think about the product very positively.
- The context in which the product is advertised (for example, the radio station, the time of day it airs, etc.). Companies want their products to be advertised to the people most likely to buy them.
- The language of the ad. The advertiser wants us to think the product is something we have to buy to improve our lives in some way.
- The sound effects or music used in the ad. The advertiser wants us to associate the product with what we hear when we watch the ad.