Welcome and Introduction

Welcome to Marketing and Management, MAM3010, The Business Organization.

Business has been at the center of shaping Canada’s economy and continues to evolve to meet the needs of society. This course focuses on the various ways that businesses are organized to enable them to thrive in an ever changing world. You will gain an understanding of issues that managers of various organizations face daily. Different organizational structures, managerial theories and managerial functions will be examined. You will also explore ethical issues, social responsibility, social trends and the impact of technology on today’s businesses. Enjoy your journey into understanding the organization of business.