3.3.1.3 Customers
Completion requirements
Lesson 3:
Ethical Issues
Customers
Customer interactions are important to a business to maintain its current customers or to increase their amount of customers.
People want more than a business making as big a profit as possible with little regard for customers.
What is morally right behaviour when organizations interact with their customers?
Think about this question. Then, click the word answer below to see some unethical interactions that could occur with customers.
Refusing to honour warranties, misleading advertising, selling unsafe products, refusing to deal with customer complaints, and price gouging are all ethical concerns for customers.
Businesses must consider how long they will continue to have customers if they are not ethically responsible. Profit cannot be the only concern of the business.