Three intermediaries: A producer hires an agent, who sells to a wholesaler, who sells to a retailer, who sells to the consumer.
Often, this channel is used for products intended for widespread distribution, such as foods. The same brands of tomato soup are sold at grocery chains and convenience stores all over the country. Agents deal with many wholesalers.
Producer → Intermediary 3 (Agent) → Intermediary 2 (Wholesaler) → Intermediary 1 (Retailer) → Consumer
Often, this channel is used for products intended for widespread distribution, such as foods. The same brands of tomato soup are sold at grocery chains and convenience stores all over the country. Agents deal with many wholesalers.