1.3.1 Extensive
Completion requirements
Extensive distribution: Producers use all available outlets to distribute their products. The availability of the product is the key to success.
Often, consumers go to the most convenient location to purchase a product. For example, consumers may purchase bread from a gas station. With this in mind, if producers want to maximize their sales, they must have their products readily available in as many locations as possible.
For mass-produced products, a number of substitutes usually are available. If consumers go to the store to purchase their favourite chocolate bar, and it isn't available, they usually choose another type.
Extensive distribution is most appropriate for mass-produced products
such as gum, bread, and candy. Producers can use multiple distribution
channels to sell the products in as many locations
as possible. These products are relatively inexpensive, and are
easy for consumers to purchase. Consumers rarely care where they
purchase these items.
Often, consumers go to the most convenient location to purchase a product. For example, consumers may purchase bread from a gas station. With this in mind, if producers want to maximize their sales, they must have their products readily available in as many locations as possible.
For mass-produced products, a number of substitutes usually are available. If consumers go to the store to purchase their favourite chocolate bar, and it isn't available, they usually choose another type.