1.5.1 Channel Cooperation
Completion requirements
Channel cooperation is important if all the members are to benefit from the relationship. Products can move more quickly, costs can be reduced, and customer service can be improved greatly.
The success of one member of the channel depends to a degree on the cooperation of the other members. Members of a distribution channel can ensure their efforts are coordinated with those of the other members in the channel.
The success of one member of the channel depends to a degree on the cooperation of the other members. Members of a distribution channel can ensure their efforts are coordinated with those of the other members in the channel.