1.5.2 Channel Conflict
Completion requirements
Channel conflict occurs when members disagree about the best methods to distribute the products despite the members having similar goals.
The roles of all the channel members should be defined clearly. This minimizes misunderstandings and helps ensure that everyone has the same expectations. Channel members should view themselves as part of a unified supply chain. They should work to coordinate their activities. A unified group benefits from cooperation.
Producers should use various methods to increase channel cooperation. No single cure for channel disagreement exists.
The roles of all the channel members should be defined clearly. This minimizes misunderstandings and helps ensure that everyone has the same expectations. Channel members should view themselves as part of a unified supply chain. They should work to coordinate their activities. A unified group benefits from cooperation.
Producers should use various methods to increase channel cooperation. No single cure for channel disagreement exists.
