The type of wholesaler a producer uses depends on the producer's distribution strategies and policies, the type of product, and the section of the market the producer is trying to reach. Producers may use more than one type of wholesaler.

Wholesalers are distinguished from one another in several ways:
  • The services the wholesaler provides (Merchant)
  • The ranges of products the wholesaler sells (Merchandise)
  • The methods of transportation the wholesaler uses (Transport)