2.4.2 Facilitating Agencies
Completion requirements
Facilitating agencies do not sell products. Rather, they offer additional support within distribution channels.
Facilitating agencies may look after transportation, insurance, advertising, or market research. They are specialists in the tasks they perform, and they are expected to complete these distribution functions far more efficiently than any other group in the distribution channel can.
Facilitating agencies may look after transportation, insurance, advertising, or market research. They are specialists in the tasks they perform, and they are expected to complete these distribution functions far more efficiently than any other group in the distribution channel can.
Public warehouses may act as facilitating agencies when a producer or
other intermediary stores their products for a fee. Finance companies
and banks may be considered facilitating agencies because they provide
loans to producers or intermediaries that are repaid when the products
are sold. Transportation companies have facilitating
agency roles and move products from one place to another.