When a company issues stock, it is selling pieces of itself in exchange for cash. Stock sales are sometimes referred to as equity sales. A bond is a contract stating a person has loaned the issuer (often the government), a specific amount of money that will be repaid with interest on a specific date (the maturity date).

Stocks
Bonds
High-risk investments

No maturity date, can be sold at any time

Low transaction fees (the costs of selling)

Rising stock prices indicate increased investment in business

No guaranteed return (stock can become worthless, or the return can be high)
Low-risk investments

Difficult to sell before before the maturity date

High transaction fees (the costs of selling)

When interest rates go UP, bond prices go DOWN

Guaranteed return, but the return is usually low


Economists and central banks use stock and bond prices as indicators of economic strength. Stock and bond returns also affect personal income. When a company has a successful year economically, it may pay dividends to stockholders. When an economy is strong, bonds have higher rates of return and bondholders earn more interest.