Canadian businesses face numerous challenges - the most important being the ability to adapt quickly and confidently to the rapidly changing face of commerce.

But there are other challenges.

On completion of this unit, you will be able to
  • identify challenges faced by small businesses,
  • identify various age demographics,
  • compare the roles of various demographics in the economy,
  • discuss the role of technology in a global marketplace,
  • identify ways a government can support the Canadian economy, and
  • describe positive and negative aspects of Canadian trade.

The Eastman Kodak Company failed to recognize the birth of digital photography in 1994. By the time it recognized and responded to the digital age, it was too late.

The company never fully recovered, and after 131 years in business, the film pioneer filed for bankruptcy in 2012.