Various generational cohort names have been applied randomly to populations born between specific dates. The global post-World War II increase in births gave rise to the name Baby Boomers for children born from 1946 to 1964. The names assigned other birth groups aren't as globally consistent. To avoid confusion, we will reference birth dates. Note: These attributes are generalities, not absolutes.

The marketplace must adapt to these consumers' needs and wants, quickly, efficiently, and digitally.