Lesson 1: The Buying and Selling Process

Selling


How does the concept of selling exist in day to day life?  How does a Salesperson influence or induce a customer to make a sale?

Think about the things that you buy and complete the activity below. 
 


In writing, identify something that you purchased recently; then, answer the following:

  • Why did you want to purchase this item?
  • Why did you purchase it from the place that you did?

As you go through this course, keep these questions in mind as though you are the customer and perhaps you will become a better salesperson.

What I Need to Know


Watch the following video regarding the pros and cons of eight types of salespeople.

Of the eight types of salespeople in the video, which three were effective? Click on the Salesperson type below to check your memory.


The Expert

  • a sales person who has mastered all seven of the other techniques

The Closer

  • a salesperson who closes deals often but sometimes can be off-putting to the customer

The Consultant

  • a salesperson with good listening and problem-solving skills but sometimes is not aggressive enough to close