1.4.2 Section 1 Summary
Completion requirements
Section 1 Summary
Lesson 1 described the role of the salesperson. It focused on the buying and selling process and looked at the consultative approach centering on the customer’s needs rather than on the sale.
Lesson 2 examined how to establish customer relations through personal pride, a positive self-image, and confidence, which are all important aspects of successful selling. A salesperson's human relation skills must be strong. This lesson described several traits, particularly integrity, that help inspire customer confidence. This leads to credibility of the product or service and the business, as well as to increased sales. The use of a combination of information-gathering questions was also discussed in this lesson together with how ethical salesmanship and understanding legal responsibilities are good for business.
Lesson 3 described the importance of having personal expectations, or standards, for the purpose of setting goals and meeting them through a series of planned activities. Customers also have certain expectations of how salespeople should operate and how they should deal with customers.
Lesson 4 outlined non-sales and supporting responsibilities that are important in addition to sales duties. These other responsibilities are important for the success of the business.
The role of the salesperson is complicated. Many factors must be considered in making any sale. A technique that works for one product or service does not necessarily work for another product. To be constantly aware of how to use technology or various other means is important to reach the customers – and perhaps result in a sale.
Lesson 2 examined how to establish customer relations through personal pride, a positive self-image, and confidence, which are all important aspects of successful selling. A salesperson's human relation skills must be strong. This lesson described several traits, particularly integrity, that help inspire customer confidence. This leads to credibility of the product or service and the business, as well as to increased sales. The use of a combination of information-gathering questions was also discussed in this lesson together with how ethical salesmanship and understanding legal responsibilities are good for business.
Lesson 3 described the importance of having personal expectations, or standards, for the purpose of setting goals and meeting them through a series of planned activities. Customers also have certain expectations of how salespeople should operate and how they should deal with customers.
Lesson 4 outlined non-sales and supporting responsibilities that are important in addition to sales duties. These other responsibilities are important for the success of the business.
The role of the salesperson is complicated. Many factors must be considered in making any sale. A technique that works for one product or service does not necessarily work for another product. To be constantly aware of how to use technology or various other means is important to reach the customers – and perhaps result in a sale.
