Lesson 2: Customer Types


Knowing your personality type can help you to work on areas that are negative.  This will help you be more successful not only in sales but in getting along with others.


 
"In the end, the key to being a star salesperson - or for that matter, a savvy consumer - is self-awareness. Knowing your strengths and limitations, and being able to monitor yourself in a sales transaction, allows you to be in command of the situation and to accomplish what everybody wants - a successful sale."
-Type Talk, Otto Kroger with Janet Thuesen, and Hile Rutledge

    Take the following Personality Quiz to see where you fit.  If you are not sure of a definite answer, you may want to ask a friend to help you.  The more realistic your answers are the more accurate the outcomes will be.

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    Summary

    • A general understanding of customer types and the characteristics associated with those types helps salespeople adapt to situations and build rapport.
    • The four customer personality types are Driver, Expressive, Amiable, and Analytical.
    • In addition to understanding the personality types of their customers, salespeople should understand themselves and how they can interact best with others.