Lesson 3: Personal Satisfaction from Buying

What Every Customer Wants


One personal need that every customer has is to be recognized.  For example, no customer wants to go into a store to get service only to be ignored.

Can you think of any other personal needs that a customer desires?  Click on the tab below to see how your list compares. 


 
  • Be served – not pressured
  • Gain the salesperson’s undivided attention
  • Be given information without judgment
  • Be treated as an individual
  • Buy without being frustrated by rules
  • Be appreciated
  • Be satisfied


Happy customers feel personal satisfaction from their buying experiences.  They experience no buyer's remorse  after a purchase.  Satisfied customers return again and again.  Dissatisfied customers take their business elsewhere.