3.5.1 Overcoming Concerns and Objections
Completion requirements
Lesson 5: Handling Customer Objections
Overcoming Concerns and Objections
Go into every sales presentation anticipating customers' concerns or objections. Getting past those is necessary in the selling cycle. When customers hesitate, they likely require more information. They may not be clear about what is in
it for them.
A well thought out and informative presentation, as discussed in the last lesson, will leave the customer with less doubts and concerns. However, there may still be objections. So what is the salesperson to do?
A well thought out and informative presentation, as discussed in the last lesson, will leave the customer with less doubts and concerns. However, there may still be objections. So what is the salesperson to do?
