Lesson 5: Handling Customer Objections


What I Need to Know




 

You need to determine why there is a reluctance to purchase.  Most objections are not what they seem at first glance.  It is the salespersonโ€™s responsibility to ask questions to determine exactly what the objections are.  Careful listening to verbal and non verbal communication is vital.

Letโ€™s take a close look at some common objections, possible meanings, and reasonable responses that may lead to a successful sale.