Unique Selling Points
Completion requirements
Lesson 4: Planning the Presentation
Unique Selling Points
Often a buyer's choice is based on the uniqueness of the product. It may be the smallest, latest, fastest, safest, or a limited edition.
Unique selling points (USPs) are distinctive features of a product that set your product apart from everyone else's product.
As a salesperson, you must put enough thought and effort into knowing exactly what your product has to offer and then identifying USPs to sell that product.
Unique selling points (USPs) are distinctive features of a product that set your product apart from everyone else's product.
As a salesperson, you must put enough thought and effort into knowing exactly what your product has to offer and then identifying USPs to sell that product.
- Analyze products.
- Compare features (USPs) and benefits.
