1.6 Self-Assessment Analyze an Advertisement

To analyze the ad, ask yourself the following questions:

Identification

1. What is the ad selling?
   
   Click on the down arrow to see the answer. (The ad is selling jokes. )
2. Who created the advertisement?
   
   Click on the down arrow to see the answer. (The text messager; someone with the number 55555.) 
3. For whom is the message intended (or what are the characteristics of the target audience)?
   
   Click on the down arrow to see the answer. (The message is intended for you; people who love to laugh; or anyone who will buy the joke ) 

Fig. 7 courtesy AdMongo.gov

Persuasion (Emotion)

1. How does the ad get your attention or what techniques does it use to persuade you?
   
   Click on the down arrow to see the answer. (It uses unique spellings; it sounds engaging and fun. It uses the advertising technique Unique with the word "New" to catch your attention. )
2. How does the advertisement want you to think and feel? How do you know?
   
   Click on the down arrow to see the answer. ( It wants you to feel relaxed and full of fun because it uses LOL. )

Evaluation

1. How effective is the ad? Why?
   
   Click on the down arrow to see the answer. (Likely, the ad is effective for some unsuspecting person who clicks on the accept button or who is interested in jokes; others will delete it as spam. )