1.3 Objectives


In this lesson I will...    

    1.1 Discuss the ways the form of a text helps or hinders the development and communication of ideas
    2.2 Identify figurative language in advertising
    2.2 Compare the effectiveness of various types of media texts in audience, purpose, placement, for example, examine the media that promotes buying decisions 
    2.3 Identify creative uses of language and visuals in popular culture 
    2.3 Summarize the content of media texts and choices made in planning and producing them 
    2.4 Explore and explain ways that new words, phrases, and manners of expression enter the language from popular culture 
    3.2 Use various sources
    4.2 Identify unusual spellings and discuss effectiveness 
    4.3 Present information to achieve particular purposes; i.e. analyze and construct advertisements