Lesson 10:

The Multimedia Advertisement

Where do you get your information about things that are important to you? How are you connected?

• Do you read magazines or newspapers?

• Do you watch satellite, digital, or cable TV?

• Do you surf the net?

• Do you text, talk, and connect to the world with a cellphone?

In this lesson, you are asked to examine advertisements in print form but also in audio, video, and picture format.

Enjoy looking at ads in a whole new way! You may never look at an advertisement the same way again!

Courtesy of Getty

In this lesson, you will:

• examine images used in advertising, determine the purpose of the images, and consider the content and message intended in advertisements
• respond personally, critically, and creatively to the advertisements you examine