Lesson 10 — Activity 1:

Print Images, Purpose, and Content in Marketing


You have looked at some images in the previous lesson to determine who specific ads were for. You looked at the audience in that activity.

In this activity, you will look at advertising images again but for different reasons. Advertisers choose their audiences carefully, and they also have a clear purpose and message in mind to help them sell their products or services.

When you go shopping, why do you buy the products that you do? What makes you choose one brand over another? Companies spend millions of dollars on advertising campaigns every year to try to convince you to buy their brand. Are you influenced by the advertisements you read, listen to, and view?

Think about the brand name products you use. Can you think of a specific ad a company has created to make people look at and buy their product?



Courtesy of Getty
McDonald's fast food restaurant has ads on TV, online, in newspapers and magazines, on billboards, and on clothing. This famous and international company has had numerous ad campaigns over the years. Can you think of a specific McDonald's ad? Are you familiar with their current slogan — their famous slogan is "I'm Lovin' It!" Can you hear the jingle in your mind when you read this phrase?

Click on the Play button below to hear McDonald's famous jingle!



Convincing people to buy a service or a product is called marketing. Many people work hard trying to get people to buy specific products or services. Read this quote from the McDonald's Canada website about the marketing of their food products:

Can you imagine a world without the Big Mac®, Quarter Pounder® sandwich or the Happy Meal®? Luckily, in 1954, an enterprising salesman named Ray Kroc discovered a small burger restaurant in California, and wrote the first page of McDonald's® history.

In 1967, the first McDonald's Canada opened in Richmond, B.C. We've been growing with our communities and serving quality food at great value ever since. 

Today, McDonald's Canada is proud to be one of the world's leading foodservice retailers. From coast to coast, we serve delicious choices to more than 2.5 million people in over 1,400 locations every day.


Digging Deeper!

Click the Play button below to watch a video on the secret science of advertising.