Lesson 10 — Activity 3: Multimedia Advertisements: Purpose and Content
Completion requirements
Lesson 10 — Activity 3:
Multimedia Advertisements: Purpose and Content
The first film, Onslaught,
has a clear message and purpose about advertisements youth are exposed
to. The film encourages parents and other adults to talk to youth about
the images they see in the media and how viewing these repeatedly can
affect how people feel about the size and shape of their bodies and
their appearance.
The Dove film Evolution takes an interesting and somewhat shocking
look at a model doing a photo shoot for a makeup advertisement. It very
clearly illustrates how one's physical image can be transformed through
artificial means.
Click on the Play button below to watch the short Dove film Evolution.
Television is probably one of the most powerful mediums in your life. It may have far more influence on your ideas and beliefs than you realize. It likely affects what you eat, how you spend your money, and what you think. It may even control what you do and when you do it.
The next time you sit down to watch a television show, surf the Internet, or read a magazine, keep in mind what the film and activities in this lesson have taught you about multimedia advertising. Remember that everything you see in the media probably is not real. Share these online films with your friends, teachers, and family members. It will be interesting for you to share your thoughts and opinions with those you are closest to. If you have time, watch some of the other film clips that also have interesting messages.
The next time you sit down to watch a television show, surf the Internet, or read a magazine, keep in mind what the film and activities in this lesson have taught you about multimedia advertising. Remember that everything you see in the media probably is not real. Share these online films with your friends, teachers, and family members. It will be interesting for you to share your thoughts and opinions with those you are closest to. If you have time, watch some of the other film clips that also have interesting messages.