Lesson 12 Activity 3:

News Media that Persuades or Entertains


As with all kinds of communication, we need to consider the source of our news if we are to be confident that the information we are receiving is accurate. We know that different news outlets may present the news in different ways. We need to be aware of any bias news items may reflect. It may be a good idea to consider the perspectives of a variety of news sources and arrive at our own conclusions based on the varying points of view we are exposed to.

One type of news show that has gained popularity over the past few years is the satirical news show, such as This Hour Has 22 Minutes, The Mercer Report, The Daily Show, The Colbert Report, and Saturday Night Live. These shows use satire — poking fun at human behaviour — to make commentaries about political situations and other aspects of our daily lives. These shows use humour to draw our attention to the actions and decisions of politicians and celebrities as well as ordinary people.


Image courtesy of GettyImages
Editorials are also part of the news, especially in newspapers and magazines. The purpose of an editorial is to express an opinion about a current event. We need to be aware that editorials are different from news articles in that editorials are expressions of an opinion about a topic rather than a straight representation of the facts.

Some of the clues we can look for to help determine bias are the words and images that are chosen to tell or portray the story. Words that have emotional connotations — that is, words that make us feel a certain way — are sometimes chosen to influence our opinions. In the same way, pictures or images can be used to create an emotional response in the viewer to the news.



Self-check!

Click on the Play button below to see how satire is used by watching an ad video for the iPhone 5.




After you have watched the video, think about these questions:

  1. What is the goal of the satire in the clip you just watched?
  2. What methods or techniques were used to create the satire?
  3. How effective was the video in delivering the satire to the viewer?