Lesson 13: Introduction — Advertising
                                    Completion requirements
                                    
                        
                        
      Lesson 13: Advertising
      
    
  
Image courtesy of iStock
      In this lesson, you will:
      
      
      
        - 
          look at the various ways companies pay for their advertising
        
- 
          compare advertising statements that affect our opinions or beliefs
          
 
  Key Terms for this lesson:
        
        
        
          - 
            feel good ads
          
- 
            look good ads
          
- 
            sound good ads
          
        
  - feel good ads
- look good ads
- sound good ads