Unit 2

How Do Advertisements Influence People?

 Activity: Reader's Notebook

Viewing Advertisements; pp. 66-68 

Read pages 66-67 Selling Shoes and Style of Literacy in Action 5A.

There are many advertising techniques listed on p. 67 that use large words such as animation. If you did not know what animation meant, you could use the dictionary or Internet to find out.

If you want to know the meaning of animation, look up the root word which is animate.  (Animate is made up of the root word plus a suffix -tion). 

Following the word is information called the entry.  The entry tells us how to pronounce the word, the part of speech (noun, verb, etc.), and then the meaning.  If there are multiple meanings, they are numbered.  Often, a sample sentence will be provided so that you can learn the word in context.

An entry for animate might look like this:

anยทiยทmate verb /หˆanษ™หŒmฤt/
1. bring to life. "The desert is like a line drawing waiting to be animated with color."
2. give (a movie or character) the appearance of movement using step by step photographs of drawings or models.

adjective /หˆanษ™mษ™t/ 1. alive or having life.  "All of creation, animate and inanimate waited for the morning."


Talk About It

Read page 68 of Literacy in Action 5A. 


Watch

Remove Ads from Course Videos

Your next task is to watch a video.


Sometimes, an advertisement will pop onto the screen after you click the video play button. To remove the ad, click the X (usually in the top right corner of the ad).


View this video on "The Power of Advertising".

Media-Smart Youth


After reading the textbook and watching the video on "The Power of Advertising" and the "Buy Smart" video on the previous web-page, answer the questions from the worksheet Reader's Notebook: Media-Smart Youth. 




Document: Reader's Notebook: Media-Smart Youth
Click here to download

Click here for a Word document.

Download PDF


  1. Download the document Reader's Notebook: Media-Smart Youth.
  2. IMPORTANT NOTE: When the download screen opens: 
      • Click the "Open with" button.
      • Select "Adobe Reader".
      • Click "OK".
      • You will then be able to view the document Reader's Notebook: Media-Smart Youth.

  3. Print the document. This activity is not for marks.

Save

How to save a file:

  1. Scan the document to your computer.
  2. Have the file open and select Save As from the File menu.
  3. Name your Reader's Notebook: Media-Smart Youth file in this format: jsmith_rnmedia-smartyouth and save the file to your Documents folder.
Compare your responses with those in the Key. This activity is not for marks.